Apple Buys Quattro Wireless to Battle Google in Mobile Ads

Apple bought mobile ad network Quattro Wireless. Quattro confirmed the purchase, which AllThingsDigital said was worth $275 million. The deal could accelerate the growing war between Apple and Google, friends quickly turned enemies in the pitched battle for the mobile Web. Chris Dixon, co-founder of decision engine Hunch and an investor in multiple properties, argued that Apple's interest in Quattro must be about ads in mobile apps. - Apple has acquired mobile ad network Quattro Wireless in
a deal worth a reported $275 million, or roughly one third of what Google bid
to buy mobile ad provider AdMob.
Andy Miller, formerly Quattro CEO and co-founder but now
Apple's vice president of mobile advertising, confirmed the acquisition...

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