10 Crowdsourcing Success Stories

We looked at 10 applications of the crowdsourcing concept for business. They cover the broad disciplines of marketing, advertising, product development, customer service, public relations, human resources, outsourcing, project management, Web development, coding, social media, and quality assurance. In some cases, crowdsourcing is the business. Some companies, such as Netflix, have put a mighty fine price tag on their crowdsourced efforts. Others, like Dell and Starbucks, utilize the concept on a continuous basis to solicit new ideas for how they can push their businesses forward. And lest the brainstormers think they're putting suggestions into an empty void, the companies back up the proposition, publishing stats and updates when and how the best ideas are implemented.

sarah lane cigna chf